Ocean Casino Resort rolled out its 'Go for the Win' marketing campaign in June as part of an effort to bring customers back to the entertainment venue amid the COVID-19 pandemic, according to the lawsuit. The Atlantic City entertainment venue filed a lawsuit Tuesday in federal court in Camden against the South Philly venue, accusing Live! Casino & Hotel of having engaged in 'infringement and unfair competition' by employing a similar marketing slogan this year without consent. Ocean Casino Resort has a clear message for Live! Casino & Hotel Philadelphia: only at the Atlantic City hotel and casino can guests 'go for the win.'
